原推:Connected TV should be a prime beneficiary of the $70 billion shift in advertising dollars from linear to digital TV in the US and the $170 billion shift globally. Good catch @andrewkimARK! https://t.co/pu6sRLvZi2
1/ The $ROKU + $DASH partnership announced today seems like one of the most intuitive use cases for bottom-funnel CTV advertising, finally giving food services the ability to granularly target high-intent customers. We outline some potential value-add scenarios below. https://t.co/yJnInaXrV6